Keying 可滢 Guo
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Keying (Chloe) Guois an aspiring UX designer and NYU student studying Interactive Media Arts. She’s passionate about crafting intuitive and visually compelling user experiences, seamlessly blending art and technology to enhance usability and engagement.
A lover of all things UX/UI design, gamification, creative coding, and iced matcha lattes, Chloe also has a soft spot for Studio Ghibli films, electric guitars, and finding beauty in everyday patterns.
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- Font Police
- Rideo
- Stone Dry
- FlowMingle
- Sizzling House
©2025 Keying Guo Rideo
// MAY 2025
Rideo is a social biking app that turns every ride into an adventure. Whether cycling solo or with friends, users can explore curated or surprise-generated routes filled with dynamic checkpoints. The app blends navigation, connection, and storytelling through a personalized profile. With Rideo, biking becomes more than a commute. It’s a way to explore, connect, and reflect.
consumer product visual design
Team Role
ToolsUX Designer
Figma
01Problem Statement
How might we help city bikers discover and create more enriching memories from their daily commutes, and help make it frictionless to invite friends to those experiences?
02Competitive Analysis
Our team conducted a competitive analysis of existing biking and exploration tools, including Strava and Eventbrite, which highlight clear gaps in real-time interactivity and integrated social discovery. While these platforms excel in planning and sharing, neither supports live engagement during a ride.
03Interview Insights
Through interviews with friends and family, we learned that people want richer outdoor experiences and smoother ways to connect with others. These insights shaped how Rideo encourages exploration and social riding.
Link to Interview Script
04Personas
To better understand who we were designing for, we created personas that reflect the key behaviors and motivations uncovered during our interviews.
05Journey Scenarios
To visualize how users move through a riding experience, we created journey maps and storyboards that illustrate key moments, motivations, and emotional shifts. These artifacts helped us identify opportunities where Rideo could add value and enhance the outdoor experience.
06Define & Ideate
We translated our research insights into clear user needs and began defining how Rideo should support them. We focused on simplifying the core ride experience by outlining the steps a user takes. Using this structure, we created user flows that map the ideal path for discovering routes, joining friends, and exploring dynamic checkpoints.
07Prototype
08User Feedback
People shared that having a surprise appear midway through a route could feel annoying, so it would be better to add surprises before the ride through a toggle. When the toggle is on, the surprise would automatically appear mid-ride.
Users also found the top of the Navigate page confusing because it looks like they are adding friends. They want clearer indicators like “Sam is on a ride!” or “Sam’s ride ended a few minutes ago!” to show activity. After a ride, there should be an option to save it as a draft if the user isn’t ready to post. Some felt the Navigate button itself could also be misleading in its current form.